We create calm, diverse screen time that helps little ones feel safe, curious, and emotionally supported from storytime and affirmations to nature clips and early learning. Designed with sensitive learners and children growing up across cultures in mind, HeyRoobi offers moments to slow down, regulate, and explore who they are.
Learn more about calm learning for kids from Calm.
Three sisters, two mums and an auntie! We’re the heart behind HeyRoobi.
HeyRoobi began with three sisters who wanted something different for the little ones in our family. Ivy, the eldest, is an Early Years Educator and the proud aunt who sparked our love for playful, mindful learning. Yana the middle sister, a mum who brings the design and creative side to life. AJ, the youngest, is also a mum, with a background as an English SEND specialist who knows how much children thrive when they feel understood. Together, with toddlers of mixed heritage at the heart of our family, we’ve built a calm, diverse space where children can slow down, feel seen, and explore through stories, affirmations, nature, and early learning. No big studio, no fancy team, just three sisters, creating with love, imagination, and plenty of trial and error. Our videos, printables, and Parent Hub are here to support children and connect caregivers who believe in gentle, creative learning.
Want to swap stories, share a giggle, or cook up a creative collab?
Whether you’re a curious parent or a fellow dreamer, we’re ready to chat.
Where calm feels like home!
